Variables + Measurements

NO	QUESTION/ITEMS
EP1	The costs of acquiring new customers are low.*	0.811
EP2	The costs of marketing products are low.*	0.818
EP3	The costs of online production are low.*	0.794
EP4	The costs of online transaction are low.*	0.670
EP5	The costs of general management activities are very low.*	0.832
SP1	A new market share are able to serve more customers.*	0.837
SP2	A new market share are able to acquire new customers.*	0.773
SP3	The market share of online products is high.*	0.774
SP4	The sales volume of products is high.*	0.819
SP5	The sales performance of products is high.*	0.816
IPB1	I would use existing skills to solve new problems.*	0.750
IPB2	I will recommend hiring temporary employees  to help with new problems.*	0.839
IPB3	Friends help to solve new problems at a low cost.*	0.790
IPB4	Relatives assist in the resolution of new problems.*	0.819
IPB5	I would use cheap tools that others pay little attention to.*	0.747
MB1	Friends would become as customers.*	0.759
MB2	Customers become advocates through electronic word-of-mouth.*	0.817
MB3	Competitors would become suppliers.*	0.768
MB4	Overall perception of the online products is fantastic.*	0.872
MB5	I would recommend social media channels must be use in term of promotion.	0.673
ITB1	We have no idea if there are any unspoken rules.*	0.713
ITB2	We ignore the constraints of standards and regulations.*	0.845
ITB3	We refuse to impose restrictions on many standards and regulations in order to launch new products.	0.841
ITB4	Customers can continue to use low-cost non-standard products and services.	0.795
ITB5	We make room for solutions that are potentially illegal.*	0.781